Privacy Policy

DFW Public Market Collective, LLC, a Texas limited liability company doing business as the Fort Worth Public Market (“the Public Market,” “we,” or “us”), operates fwpublicmarket.com and the venues inside the historic Public Market building in Fort Worth, Texas — Willow, Madrone, and Public Market Cafe & Goods. This policy covers the whole site, including each venue's pages. It explains what we collect, how we use it, and who we share it with.

We try to collect only what we need to run the business — send you what you asked for, take a reservation, or answer a message.

What we collect

Information you give us directly

• Contact forms:your name, email, and the message you send, on the Market's or any venue's contact page.
• Newsletter signups: your name and email address.
• Reservation inquiries: the information you provide to our reservation partner Tipsy (name, email, date, party size, and anything else you type in). We receive a copy so we can prepare for your visit.
• Private-event inquiries: the information you provide through the same Tipsy form for buyouts and private bookings.
• Careers applications: the information you submit through a careers form.
• Photo contests:if you enter a photo event (like a costume contest) we keep your photo, the name and caption you type, and your IP address. To allow one entry and one vote per phone we keep an anonymous random id on your phone and record which entry it voted for, with its IP address, to catch repeat voting. Photos are checked automatically by Anthropic's Claude before they appear, and may later join our Market Nights photo pages. Ask us and we'll take yours down.

Information collected automatically

• Usage analytics: our host Vercel provides privacy-first, cookieless analytics that measure pages viewed, referrers, general location (country and region), and device type. It does not identify individual visitors.
• Ad measurement:when active, Google Ads conversion tracking and the Meta (Facebook and Instagram) Pixel record completed reservation and booking requests so we can see which ads work. See the “Cookies” section below.
• Menu-click counters:when you tap a link in a venue's menu we record the destination so we know which pages people visit most. We don't log your identity, IP address, or anything that would tie the tap back to you.
• Server logs: Vercel (our hosting provider) logs standard request information (IP address, timestamp, path, user agent) for a limited time for security and troubleshooting.

Photos taken at the Market

Our photographers shoot some nights and events, and published photos appear on our Market Nights pages, free for guests to download, and sometimes on our social accounts. If you're in a photo and want it removed, use the takedown link on the photo page or message us, and we'll take it down.

How we use your information

• Respond to your inquiries and messages.
• Send you the newsletter you subscribed to. You can unsubscribe at any time.
• Confirm reservations and private-event bookings.
• Meet our tax, accounting, and legal obligations.
• Improve the site and understand which programming and pages people care about.
• Prevent fraud and abuse.

Who we share it with

We don't sell your personal information. We share it only with service providers that help us run the site and the business:

• Vercel — hosts the website, provides analytics, and stores our database.
• Resend — delivers our transactional and newsletter emails.
• Tipsy — powers our reservation and private-events forms. Submissions are stored in their system; we receive a copy.
• Cloudflare — stores and serves the photos on our Market Nights and contest pages.
• Anthropic — checks photo contest entries for explicit content before they appear. Photos are sent only for that check.
• Google — provides Google Ads conversion measurement when it applies, and the staff sign-in described below.
• Meta — provides Facebook and Instagram ad measurement when it applies.
• Professional advisors — attorneys, accountants, and auditors under a duty of confidence, when needed.

We'll also share information if we're required to by law, court order, or legitimate government request, or if we need to protect the Public Market, our staff, our guests, or the public from harm.

Staff sign-in with Google

Public Market staff and invited partners (managers, door staff, photographers) sign in to our admin tools with Google. Guests never need to. When you sign in, Google shares your name, email address and a Google account ID with us. That's all we ask for; we don't get your password, contacts, files or anything else in your Google account.

• How we use it: only to check that you were invited, sign you in, and show your name to the rest of the team.
• Who we share it with:no one. It isn't sold, used for advertising, or used to train AI models.
• How long we keep it: while you have access. Ask an admin, or email info@fwpublicmarket.com, and we'll remove it. You can also disconnect the Public Market from your Google account at any time at myaccount.google.com/connections.

Our use of information received from Google follows the Google API Services User Data Policy, including its Limited Use requirements.

Cookies and similar technologies

• Session cookies:if you sign in to the site admin, the photo upload portal, or the Blackbook, we set an authentication cookie so you stay signed in. These are strictly necessary and can't be disabled without breaking the sign-in.
• Photo contest cookie: pm_device, an anonymous random id that limits entries and votes to one per phone. It holds nothing about who you are.
• Ad cookies: when active, Google Ads and the Meta Pixel set cookies to attribute conversions to ads. You can control these in your Google, Facebook or Instagram ad settings, in your browser, or with an ad blocker.
• Vercel Analytics: cookieless. No cross-site or cross-visit tracking.

How long we keep it

• Newsletter subscribers:until you unsubscribe. When you unsubscribe we keep a suppression record (email + timestamp + reason) so we don't email you by accident later. That record is the entirety of what we retain about you post-optout.
• Contact-form submissions: we keep them so we can respond and follow up.
• Contest entries and votes: for the event and a reasonable time after, unless you ask us to remove your entry sooner.
• Analytics: aggregated only; individual event data is not retained.
• Server logs: retained by Vercel per their published retention.

Your rights

You can, at any time:

• Unsubscribe from the newsletter using the link at the bottom of any email we send.
• Ask for a copy of the information we have about you.
• Ask us to correctanything that's inaccurate.
• Ask us to delete your information, subject to our legal obligation to keep certain records.

Email us at info@fwpublicmarket.comto exercise any of these rights. We'll respond within 30 days.

California residents

If you live in California, you have additional rights under the California Consumer Privacy Act. You may request the categories and specific pieces of personal information we've collected about you, request deletion, and opt out of any “sale” or “share” of your information. We don't sell your personal information. To exercise these rights, email us at the address above.

Children

Parts of the Public Market, including Willow, are 21+ premises. The website is not directed at children, and we do not knowingly collect personal information from anyone under 13. If you believe a child has provided us information, please contact us so we can delete it.

Security

We use industry-standard measures to protect information in transit and at rest, including TLS on every page and encrypted database storage. No system is perfectly secure. If you have reason to believe your interaction with us is no longer secure, please tell us right away.

Changes to this policy

We'll update this page whenever material things change, and we'll update the “Last updated” date at the top. Continuing to use the site after a change means you've accepted the new terms.

How to reach us

DFW Public Market Collective, LLC
d/b/a Fort Worth Public Market
1400 Henderson St
Fort Worth, TX 76102
info@fwpublicmarket.com